About Me
I'm a Gold Coast-based graphic designer and marketing professional with 13 years of experience across e-commerce and DTC brands. I specialise in the full creative and marketing picture, from designing on-brand assets in Figma, Adobe Suite, and Canva, to planning and shooting campaign content, building and optimising Klaviyo email flows, managing paid social campaigns with a focus on profitability, and growing engaged social audiences across Instagram and TikTok. With 8 years of hands-on Shopify experience and a background spanning brands like EzyDog, Wotnot Naturals, Grace Loves Lace, and Ozsale, I understand how great creative work and sharp marketing strategy work together to drive real results. I move fast, maintain an obsessive eye for brand consistency, and thrive in lean, high-output environments where the work actually matters.
What I Do
My work sits at the intersection of design and marketing, which means I'm just as comfortable pulling apart an ad account as I am moodboarding a campaign shoot. Over the years I've learned that the best creative work doesn't happen in isolation. It comes from understanding the brand deeply, knowing the audience, and making sure every asset, whether it's an EDM, a Reel, a product label, or a paid ad, is pulling in the same direction.
At EzyDog, where I spent five years as Graphic Designer and Social Media Manager, I owned the full creative output: planning and shooting all campaign and product photography, filming and editing TikTok and Instagram content, building and managing Klaviyo email flows and campaigns, designing print and digital assets, managing the website on Shopify, and running paid social with a focus on scalable, profitable growth. It's the kind of role that taught me how to move fast without cutting corners, and how to think strategically while still being the one doing the work.
How I Work
I'm a self-starter who doesn't need hand-holding to get things done. I flag blockers early, communicate clearly, and take genuine pride in the quality of everything I put out. I thrive when I have strong creative direction to run with, and I bring my own ideas to the table when I don't. Brand consistency isn't just something I maintain, it's something I care deeply about. Every touchpoint matters, and I treat it that way.
I'm also a fast learner who stays ahead of what's happening on the platforms, in design, and in the DTC space more broadly. I completed the eCommerce Equation course in 2024 to sharpen my commercial thinking, and I'm always looking for ways to connect creative output to real business results.
My Toolkit
Design & Creative: Adobe Photoshop, Capcut, Adobe Illustrator, Adobe Suite, Canva
Email & E-commerce: Klaviyo, Shopify (8 years)
Paid & Social: Meta Ads, Instagram, TikTok
Photography & Video: Campaign shoots, product photography, Reels, short-form content
Coordination: Monday.com, Slack, Claude
A Bit About Me
When I'm not working, I'm a mum to a very energetic toddler who keeps me on my toes and, honestly, gives me a pretty good eye for what actually resonates with the parent market. I'm based at Burleigh on the Gold Coast, which I think is one of the best places in the world to be, and I try to make sure my work has that same energy: warm, considered, and never boring.
If you're looking for someone who can think strategically, create beautifully, and get things done without a lot of fuss, let's chat.
