About Me

I'm a Gold Coast-based graphic designer and marketing professional with 13 years of experience across e-commerce and DTC brands. I specialise in the full creative and marketing picture, from designing on-brand assets in Figma, Adobe Suite, and Canva, to planning and shooting campaign content, building and optimising Klaviyo email flows, managing paid social campaigns with a focus on profitability, and growing engaged social audiences across Instagram and TikTok. With 8 years of hands-on Shopify experience and a background spanning brands like EzyDog, Wotnot Naturals, Grace Loves Lace, and Ozsale, I understand how great creative work and sharp marketing strategy work together to drive real results. I move fast, maintain an obsessive eye for brand consistency, and thrive in lean, high-output environments where the work actually matters.

How I Work

I'm a self-starter who doesn't need hand-holding to get things done. I flag blockers early, communicate clearly, and take genuine pride in the quality of everything I put out. I thrive when I have strong creative direction to run with, and I bring my own ideas to the table when I don't. Brand consistency isn't just something I maintain, it's something I care deeply about. Every touchpoint matters, and I treat it that way.

I'm also a fast learner who stays ahead of what's happening on the platforms, in design, and in the DTC space more broadly. I completed the eCommerce Equation course in 2024 to sharpen my commercial thinking, and I'm always looking for ways to connect creative output to real business results.

My Toolkit

Design & Creative: Adobe Photoshop, Capcut, Adobe Illustrator, Adobe Suite, Canva

Email & E-commerce: Klaviyo, Shopify (8 years)

Paid & Social: Meta Ads, Instagram, TikTok

Photography & Video: Campaign shoots, product photography, Reels, short-form content

Coordination: Monday.com, Slack, Claude