Strategy & Planning
Most portfolios show the finished product. This page shows the thinking behind it. Over 13 years working with e-commerce and DTC brands, I've planned and executed product launches, seasonal campaigns, Black Friday strategies, brand collaborations, and go-to-market rollouts from the ground up, across email, social, paid ads, and print. These are the decks, plans, and overviews that turned ideas into results.
These represent the most recent work. Five years at EzyDog means there's a lot more sitting in the archive.
Palm Beach Collection
A full go-to-market strategy for the Palm Beach Collection launch. Covers campaign positioning, creative direction, channel rollout across email, social, paid, and website, and asset planning.
EZYDOG
New Express Harness Launch
Full launch strategy and creative planning for the Express product range, including campaign concepts and channel rollout.
EZYDOG
Essentials Collection Launch
EZYDOGCampaign planning and creative direction for the Essentials product launch across social, email, and paid channels.
PIT VIPER COLLAB
Campaign planning and creative strategy for EzyDog's collaboration with Pit Viper. Brand collaborations require a different creative approach, this deck covers how we positioned the partnership, developed the creative concept, and rolled it out across channels.
EZYDOG
Black Denim Launch
EZYDOGCampaign planning and creative direction for the Black denim launch across social, email, and paid channels. All photography and editing by me.
Black Friday Campaign
EZYDOGThe most high-pressure campaign period in the e-commerce calendar, owned end-to-end. From the initial strategy deck through to every ad, email, and social post, the EzyDog Black Friday and Cyber Monday campaign was planned, designed, and executed by me across paid, email, organic, and website.